Service Learning Across the Curriculum: A Collaboration to Promote Smoking CessationJournal of Advertising Education
Format of Original14 p.
PublisherAssociation for Education in Journalism and Mass Communication
AbstractThis paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.
Citation InformationJean M. Grow and Joyce M. Wolburg. "Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation" Journal of Advertising Education (2005) ISSN: 1098-0482
Available at: http://works.bepress.com/joyce_wolburg/23/