"Understanding the 'Social Gifts' of College Drinking Rituals: An Alternative Framework for PSA Developers" by Joyce Wolburg

Selected Works of Joyce Wolburg

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Understanding the 'Social Gifts' of College Drinking Rituals: An Alternative Framework for PSA Developers

Journal of Advertising (1999)

Joyce Wolburg, Marquette University
Deborah Treise
Cele Otnes

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

1999

Citation Information

Joyce Wolburg, Deborah Treise and Cele Otnes. "Understanding the 'Social Gifts' of College Drinking Rituals: An Alternative Framework for PSA Developers" Journal of Advertising Vol. 28 Iss. 2 (1999)
Available at: http://works.bepress.com/joyce_wolburg/15/