Article
Understanding the 'Social Gifts' of College Drinking Rituals: An Alternative Framework for PSA Developers
Journal of Advertising
(1999)
Disciplines
Publication Date
1999
Citation Information
Joyce Wolburg, Deborah Treise and Cele Otnes. "Understanding the 'Social Gifts' of College Drinking Rituals: An Alternative Framework for PSA Developers" Journal of Advertising Vol. 28 Iss. 2 (1999) Available at: http://works.bepress.com/joyce_wolburg/15/