"Some Days Are Better Than Others: Beer Commercials and a Question of Ethics" by Joyce Wolburg

Selected Works of Joyce Wolburg

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Some Days Are Better Than Others: Beer Commercials and a Question of Ethics

Research in Marketing: Ethical Foundations in Marketing Ethics (1999)

Joyce Wolburg, Marquette University
Roxanne Hovland
Ronald Hopson

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

1999

Citation Information

Joyce Wolburg, Roxanne Hovland and Ronald Hopson. "Some Days Are Better Than Others: Beer Commercials and a Question of Ethics" Research in Marketing: Ethical Foundations in Marketing Ethics Vol. 15 (1999)
Available at: http://works.bepress.com/joyce_wolburg/14/