"Advertising and Culture: Variations on the Theme of Individualism in Korean and American Magazine Advertising" by Joyce Wolburg

Selected Works of Joyce Wolburg

Follow Contact

Article

Advertising and Culture: Variations on the Theme of Individualism in Korean and American Magazine Advertising

World Communication (2000)

Joyce Wolburg, Marquette University
Hoh Kim

Find in your library

Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

2000

Citation Information

Joyce Wolburg and Hoh Kim. "Advertising and Culture: Variations on the Theme of Individualism in Korean and American Magazine Advertising" World Communication Vol. 29 Iss. 2 (2000)
Available at: http://works.bepress.com/joyce_wolburg/12/