Article
Constructing Gender: Gender Inversion and Expansionist Ads in Cosmopolitan Magazine
Proceedings of the Third Conference on Gender, Marketing and Consumer Behavior
(1995)
Disciplines
Publication Date
June, 1995
Citation Information
1996 "Constructing Gender: Gender Inversion and Expansionist Ads in Cosmopolitan Magazine," Proceedings of the Third Conference on Gender, Marketing and Consumer Behavior, June 26-30, Salt Lake City, Utah. Ed. Janeen Arnold Costa. Salt Lake City: David Eccles School of Business, University of Utah: 39-59