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Article
Constructing Gender: Gender Inversion and Expansionist Ads in Cosmopolitan Magazine
Proceedings of the Third Conference on Gender, Marketing and Consumer Behavior (1995)
  • Joyce D. Hammond, Western Washington University
Disciplines
Publication Date
June, 1995
Citation Information
1996 "Constructing Gender: Gender Inversion and Expansionist Ads in Cosmopolitan Magazine," Proceedings of the Third Conference on Gender, Marketing and Consumer Behavior, June 26-30, Salt Lake City, Utah. Ed. Janeen Arnold Costa. Salt Lake City: David Eccles School of Business, University of Utah: 39-59