This article presents a comparison of inversion cartoons, which depicted women and men in a manner which inverted societal expectations associated with the status quo, in an attempt to provide interesting insights into the way in which inversion may be invested with meaning on the basis of different ideological paradigms. During the 1960s and 1970s the women's movement in the U.S. engendered public debate on a wide range of issues centering around appropriate roles for women and men. Opinions about the feminist movement and its goals were expressed in many media forms, including the graphic cartoon. Cartoons combined with words and pictures to make concise and humorous comments about a subject matter which was serious enough to be highly controversial. The cartoons' impact was quick and to the point. Cartoons which took feminism and its issues as subject matter appeared widely in newspapers, magazines, and books. In retrospect, one particular genre of cartoon was especially well suited to the issues raised by the women's movement. Inversion cartoons of the 1970s, the decade in which the issues of the women's movement were most prominently before the public, allegedly reveal much about the U.S. society.