In this paper we analyze the results of surveys done on three groups, B.A. sociology graduates, employers, and sociology departments. Based on these results, we develop implications for changes needed in seven target areas. Suggested changes include improving the image of the discipline and of B.A. graduates; helping B.A. sociology students to identify the transferable skills they have learned; helping students to understand better the relationship between their studies and a variety of career roles; providing opportunities for students to gain practical experience in applying the sociological principles, theories and techniques they learn; and, as a result, helping students to "market" themselves more effectively to potential employers. We also discuss an important new role for sociological practitioners as a link between undergraduate students, sociology departments, and employers.