The framing effect has far-reaching implications for our understanding of social psychology and intergroup behavior. In recent decades, the effect garnered considerable attention in the fields of psychology, political science, and communication studies. Whether the effect is demonstrated by repetitious news stories or in voting behavior, framing matters. It matters for both theoretical and pragmatic reasons. We will make connections between framing and politics as a way of illustrating the real world applicability of this effect. The practical relevance of the framing effect is why effectively researching it is so crucial. The purpose of this paper is to propose ways of improving framing research practices. To begin, we will define the framing effect and provide some germane examples in order to clarify the concept.