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Book
Business to Business Marketing: Analysis and Practice
(2011)
  • Joseph J Giglierano,, San Jose State University
  • R Vitale
  • W Pfoertsch
Abstract

"A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know."

Disciplines
Publication Date
2011
Publisher
Pearson Education
ISBN
9780136058281
Citation Information
Joseph J Giglierano,, R Vitale and W Pfoertsch. Business to Business Marketing: Analysis and Practice. (2011)
Available at: http://works.bepress.com/joseph_giglierano/4/