The creation and subsequent downsizing of Bears Ears National Monument has been one of the most publicized and politicized land management decisions within the state over the past decade. However, relatively little research has been conducted to determine if, and to what extent, the creation of the monument impacted outdoor recreation and recreation-related industries. Now, more than three years after the monument was created, there are sufficient data to take a retrospective look at the influence of the monument. The purpose of this research is to evaluate the influence of Bears Ears National Monument on outdoor recreation and its related industries in San Juan County, Utah.