Agritourism has grown steadily since the 1980s. However, many farmers lack of entrepreneurial skills and business competencies to deal with the increasing demand. In response, agritourism associations have emerged to provide their members a diverse range of resources and information to increase their entrepreneurial preparedness. These associations also help build social capital and social networks, which are vital to mobilizing resources and facilitating information exchange among members. However, little empirical evidence exists detailing how effective agritourism associations are in increasing farmers’ ability to access desired resources and information. Therefore, we will collect data from members of an agritourism association to visually display the social capital and social networks within agritourism associations using social network analysis. In this presentation, we discuss the theoretical importance of social capital and how it is transmitted through social networks; we also discuss our research design and the implications for major findings for agritourism operators.