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♣ 2024_Complex Interplay of R&D, Advertising and Exports in USA Mfg Firms (Benchmarking_Kwon, Lee, Brennan).pdf
Benchmarkeing_An International Journal (2024)
  • Jooh Lee, Rowan University
  • He-Boong Kwon, Colorado State University - Pueblo
  • Brian B. Brennan
Abstract
This study aims to explore the dynamic interplay of key resources (i.e. research and development (R&D), advertising and exports) in affecting the performance of USA manufacturing firms. Specifically, the authors examine the dynamicimpactof joint resources and predict differential effect scales contingent on firm capabilities. This study finds that the impact of joint resources and synergistic rents is not uniform but rather distinctive according to the combinatory conditions and that the pattern is further shaped by firm capabilities. Accordingly, besides signifying the contingent aspect of capabilities across a range of resource combinations, the result also shows that managerial sophistication in adaptive resource control is more than a managerial ethos.
Keywords
  • R&D,
  • Advertising,
  • Export,
  • Capabilities,
  • Neural Network
Disciplines
Publication Date
Spring January, 2024
DOI
DOI 10.1108/BIJ-03-2023-0183
Citation Information
Available on Emerald Insight at: https://www.emerald.com/insight/1463-5771.htm
Creative Commons license
Creative Commons License
This work is licensed under a Creative Commons CC_BY International License.