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Article
Dynamics of Competition in Global High Technology Industries
Journal of Euromarketing
(1994)
Abstract
This study examines the effects of selected dimensions of competitive strategy on the profitability of the Japanese and U.S. pharmaceutical companies. Competitive strategy explains a major portion of variations in firm performance in both countries. Firm size, advertising intensity, and capital intensity influence corporate financial profitability positively while debt leverage affects profitability negatively. Research and development (R&D) spending has no significant impact on profitability. Financial and organizational capabilities are important for success in a global high-technology industry.
Disciplines
Publication Date
August 18, 1994
DOI
10.1300/J037v03n03_05
Citation Information
Jooh Lee, Rebecca Cho Lee and Shaker A. Zahra. "Dynamics of Competition in Global High Technology Industries" Journal of Euromarketing Vol. 3 (1994) p. 77 - 98 Available at: http://works.bepress.com/jooh-lee/29/