Article
Strategic Planning from the Bottom Up: Visioning a Future While Building Morale and Investing in the Culture of Success
Journal of Performing Arts Leadership in Higher Education
Document Type
Article
Disciplines
Publication Version
Published Version
Publication Date
1-1-2017
Abstract
The words “Strategic Plan” bring to mind, almost immediately, a process by which the leadership of a business, university, or other establishment organizes its thoughts and actions for its future, and plans how it will allocate its resources to achieve the goals and strategies upon which it decides. Often the process of planning is indeed best carried out by leadership, who has the greatest likelihood to understand the business and its component parts as a functioning whole from the 30,000-foot viewpoint.
Copyright Owner
Rector and Board of Visitors of Christopher Newport University and the Author(s)
Copyright Date
2017
Language
en
File Format
application/pdf
Citation Information
Jonathan Sturm. "Strategic Planning from the Bottom Up: Visioning a Future While Building Morale and Investing in the Culture of Success" Journal of Performing Arts Leadership in Higher Education Vol. 8 (2017) p. 41 - 49 Available at: http://works.bepress.com/jonathan_sturm/9/
This article is published as Jonathan Sturm, Strategic Planning from the Bottom Up: Visioning a Future While Building Morale and Investing in the Culture of Success. Journal of Performing Arts Leadership in Higher Education. 8(2017); 41-49. Posted with permission.