The Charles C. Sherrod Library at East Tennessee State University serves a student population of roughly 15,000 in addition to a faculty and staff population of around 5,000. In order to effectively reach these populations, the library has developed an outreach strategy which uses Constant Contact for newsletter and other mass email messaging, and Springshare for blog posting. This session will explore the Sherrod Library’s usage of these two services, our best practices, and what has and has not worked for us. In addition, Participants will be given the opportunity to share their own experiences via an online quiz and will leave with ideas to better their own practices.