"Recontextualizing the Historical Reception of Blaxploitation: Articulations of Black Nationalism, Class, and Anxiety in the Genre's Advertisements" by Jonathan Kraszewski, Ph.D.

Article

Recontextualizing the Historical Reception of Blaxploitation: Articulations of Black Nationalism, Class, and Anxiety in the Genre's Advertisements

Velvet Light Trap (2002)

Jonathan Kraszewski, Ph.D., Seton Hall University

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Abstract

Examines blaxploitation advertisements in the U.S. Details on the emergence of Black-oriented films; Discussion on articulation theory, black spectator identities and advertising circuits; Information on Black nationalism, the middle class and racial resistance in the early and mid-1970s.

Keywords

advertising

Disciplines

Advertising and Promotion Management and
Communication

Publication Date

Fall 2002

Citation Information

Jonathan Kraszewski. "Recontextualizing the Historical Reception of Blaxploitation: Articulations of Black Nationalism, Class, and Anxiety in the Genre's Advertisements" Velvet Light Trap Vol. 50 (2002) p. 48 - 61 ISSN: 0149-1830
Available at: http://works.bepress.com/jonathan-kraszewski/12/