In the globalized media marketplace, intellectual property rights of copyright, trademark, trade secret and identity interests remain the critical building-blocks of property interests and business structures. At the same time, traditional media categories are blurring as projects are increasingly created as transmedia social audience engagement platforms.
The Heart of the Deal: Intellectual Property Aspects in the Law and Business of EntertainmentJournal of Intellectual Property Rights
Citation InformationJon M. Garon, The Heart of the Deal: Intellectual Property Aspects in the Law & Business of Entertainment, 17 J. INT. PROP. L. 443 (2012).