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Scholarly Works of Jon R. Austin, Ph.D.
Presentation
The Value of Understanding Lifestyle Trait Motivations for Holding Consumption Beliefs
Society for Consumer Psychology Values, Lifestyle, and Psychographics Conference
  • John P. Murry
  • John L. Lastovicka
  • Jon R. Austin, Cedarville University
Document Type
Conference Presentation
Event Date
5-21-1993
Location
New York, NY
Disciplines
Keywords
  • Marketing,
  • research
Citation Information
John P. Murry, John L. Lastovicka and Jon R. Austin. "The Value of Understanding Lifestyle Trait Motivations for Holding Consumption Beliefs" Society for Consumer Psychology Values, Lifestyle, and Psychographics Conference (1993)
Available at: http://works.bepress.com/jon_austin/24/