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Scholarly Works of Jon R. Austin, Ph.D.
Presentation
Parent Brand Extension Fit and Consumers' Evaluations of Brand Extensions
American Marketing Association Winter Marketing Educators' Conference
  • Jon R. Austin, Cedarville University
  • Daniel C. Smith
Document Type
Conference Presentation
Event Date
2-22-1993
Location
Newport Beach, CA
Disciplines
Keywords
  • Consumers,
  • advertising,
  • marketing,
  • brand extensions
Citation Information
Jon R. Austin and Daniel C. Smith. "Parent Brand Extension Fit and Consumers' Evaluations of Brand Extensions" American Marketing Association Winter Marketing Educators' Conference (1993)
Available at: http://works.bepress.com/jon_austin/18/