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Contribution to Book
Basic Marketing Research
Business Administration Faculty Publications
  • Jon R. Austin, Cedarville University
Document Type
Contribution to Book
Publication Date
1-1-2007
Disciplines
Keywords
  • Marketing,
  • research
Comments

Authored the following sections in Basic Marketing Research, 7th ed., by Gilbert A. Churchill, Jr., Tom J. Brown, and Tracy A. Suter (Thomson/Southwestern):

Textbook introduction

64 sidebars called The Manager's Focus (2-6 per chapter, ranging in length from one paragraph to one page)

5 case studies and corresponding instructor's notes

Annotated, class discussion-oriented PowerPoint slideshows for each chapter

Citation Information
Jon R. Austin. "Basic Marketing Research" (2007)
Available at: http://works.bepress.com/jon_austin/14/