The famous skywriting scene in Virginia Woolf’s Mrs. Dalloway owes more to 1920s advertising culture than has been previously recognized. In their rapt reading of the “Kreemo” aerial ad, the London pedestrians create both a commentary on consumerism and a model of collaborative, modernist reading.
Woolf’s Mrs. DallowayEnglish Faculty Research
Citation InformationYoung, John. “Woolf’s Mrs Dalloway.” The Explicator 58 (2000): 99-101.