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The Name Pharm: Understanding the Power of Labels Through a Role-Playing Exercise
G.I.F.T.S (Great Ideas for Teaching Speech) Section at the annual meeting of the National Communication Association
  • John S. Seiter, Utah State University
  • R. H. Gass
Document Type
Conference Paper
Publisher
National Communication Association
Publication Date
11-1-2013
Disciplines
Citation Information
Seiter, J. S., & Gass, R. H. (2013, November). The Name Pharm: Understanding the Power of Labels Through a Role-Playing Exercise. Paper presented to the G.I.F.T.S (Great Ideas for Teaching Speech) Section at the annual meeting of the National Communication Association, Washington D. C.