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Article
On Defining Persuasion: A Contemporary Approach
Communication Theory and Research Division at the annual meeting of the Western States Communication Association
  • R. H. Gass
  • John S. Seiter, Utah State University
Document Type
Conference Paper
Publisher
Western States Communication Association
Publication Date
2-1-1997
Citation Information
Gass, R. H., & Seiter, J. S. (1997, February). On Defining Persuasion: A Contemporary Approach. “Top three paper” presented to the Communication Theory and Research Division at the annual meeting of the Western States Communication Association, Monterey, California.