Article
Persuasion by Way of Example: Does Including Gratuity Guidelines on Customers’ Checks Affect Tipping Behavior in Restaurants?
Journal of Applied Social Psychology
Document Type
Article
Publisher
Wiley
Publication Date
1-1-2011
Disciplines
Abstract
This study examined the role of gratuity guidelines on tipping behavior in restaurants. When diners were finished with their meals, they were given checks that either did or did not include calculated examples informing them what various percentages of their bill would amount to. Results indicated that parties who received the gratuity examples left significantly higher tips than did those receiving no examples. These results and their implications are discussed.
Comments
*undergraduate student; **graduate student
Citation Information
Seiter, J. S., *Brownlee, G. M., & Sanders, M. (2011). Persuasion by Way of Example: Does
Including Gratuity Guidelines on Customers’ Checks Affect Tipping Behavior in
Restaurants? The Journal of Applied Social Psychology, 41 (1), 150-159.