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Contribution to Book
Embracing Divergence: A Definitional Analysis of Pure andBorderline Cases of Persuasion
Perspectives on Persuasion, Social Influence, and Compliance Gaining
  • R. H. Gass
  • John S. Seiter, Utah State University
Document Type
Contribution to Book
Publisher
Pearson/Allyn & Bacon
Publication Date
1-1-2004
Disciplines
Abstract

Scholars in various disciplines devote considerable attention to defining their terms. Consider the field of communication, for example. Dance and Larson (1976) reported well over 100 different definitions of the term “communication” in the literature. Much of the wrangling over what constitutes communication has centered on issues such as intentionality (Is communication necessarily intentional?), symbolicity (Is communication limited to symbolic action?), and the number of participants required (Does communication require two or more persons?).

Citation Information
Gass, R. H., & Seiter, J. S. (2004). Embracing Divergence: A Definitional Analysis of Pure and Borderline Cases of Persuasion. In J. S. Seiter & R. H. Gass (Eds.) Perspectives on Persuasion, Social Influence, and Compliance Gaining (pp. 13-29). Boston, MA: Pearson/Allyn & Bacon.