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Selected Works of John G. McClellan
Presentation
Guerilla Marketing Gone Bad: A Centering Resonance Analysis of Multi-Modal Media Coverage of the Boston Bomb Scare
Western States Communication Association (WSCA) Conference (2009)
  • Lisa Keränen, University of Colorado at Boulder
  • Hamilton Bean, University of Colorado at Boulder
  • Margaret Durfy, University of Colorado at Boulder
  • John G. McClellan, University of Colorado at Boulder
  • Tim Kuhn, University of Colorado at Boulder
Disciplines
Publication Date
February, 2009
Citation Information
Lisa Keränen, Hamilton Bean, Margaret Durfy, John G. McClellan, et al.. "Guerilla Marketing Gone Bad: A Centering Resonance Analysis of Multi-Modal Media Coverage of the Boston Bomb Scare" Western States Communication Association (WSCA) Conference (2009)
Available at: http://works.bepress.com/john_mcclellan/18/