Choosing a Landing Site for Wright Air & Space CenterMarketing Faculty Publications
AbstractThe case provides a study of the interesting challenges involved in making a site selection decision. It can be used as a “how to” guide for businesses, non-profit organizations and communities seeking sites for recreational, educational, cultural or other sorts of facilities. The decision would require analysis of quantitative issues such as regional demographics as well as qualitative issues such as the “mommy factor.” This term, coined by a member of the board, refers to a set of factors that would make a location desirable to parents. Perhaps most important, lessons from the site selection process are applicable to other major not-for-profit projects that rely on community support for capital and operating funds.
Citation InformationCharles S. Gulas, Robert Premus and John P. Blair. "Choosing a Landing Site for Wright Air & Space Center" (2006)
Available at: http://works.bepress.com/john_blair/3/