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Article
RELEVANCE OF INFORMATION SOURCE AND USE IN BUSINESS ORGANIZATIONS.pdf
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT (2014)
  • JOHN OLUWASEYE ADEBAYO, MR.
Abstract
This study explored relevance of information source and use in Business Organization among small scale traders in Ibadan South-western Nigeria. The focus
centred on the impact of relevant information source in business growth. Information utilization for business growth was treated; effect of lack of reliable
information source on business was considered. Other areas covered include: information sources in business organization, information seeking behaviour of
small scale traders and challenges of information sourcing and use. Research method used was survey. A structured questionnaire was used. Sample involved a
total of 300 small scale traders selected from Bodija and Sango markets within Ibadan metropolitan capital city of Oyo State in south western Nigeria, using
stratified and simple random sampling techniques. The result obtained revealed that Small Scale traders are aware of sources of business information, however,
Business Associates and Trade associations are mostly consulted than other sources; none of the traders have consulted libraries for their business information.
Challenges in information sourcing, which include: lack of time to consult information sources, non-availability of public libraries within their communities, lack of
information literacy skills and poor information seeking behaviour, was identified. In general, the overall result suggested that reliable information source and use
have the capacity to expand and develop business activities in Ibadan, south west Nigeria. Whereas, efforts should be made to eradicate information illiteracy,
construct more public library and devise means of developing healthy information seeking behaviour among small traders. Meanwhile, recommendations were
made for future study.
Keywords
  • Business Organization,
  • Information,
  • Information source relevance,
  • Information use
Publication Date
Spring January 15, 2014
Citation Information
JOHN OLUWASEYE ADEBAYO. "RELEVANCE OF INFORMATION SOURCE AND USE IN BUSINESS ORGANIZATIONS.pdf" INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT Vol. 5 Iss. 1 (2014) p. 29 - 35 ISSN: 0976-2183
Available at: http://works.bepress.com/john_adebayo/2/