Presentation
Advertising as an Entry Fee into High Demand Markets
European Association for Research in Industrial Economics Annual Conference (EARIE)
(2013)
Abstract
This presentation was given during the European Association for Research in Industrial Economics Annual Conference.
Disciplines
Publication Date
2013
Location
Évora, Portugal
Citation Information
John King and Michael Reksulak. "Advertising as an Entry Fee into High Demand Markets" European Association for Research in Industrial Economics Annual Conference (EARIE) (2013) Available at: http://works.bepress.com/john-king/4/