Assistant Professor, Business Administration
John L. Franklin is an Assistant Professor of Marketing. John has extensive experience
in marketing strategy and analytics, most recently as a principal with brandvīb ltd, a
boutique marketing consultancy. He has worked in marketing for companies including
Northwest Airlines, K2 Sports, ConAgra Brands, and Cargill, and has consulted with
clients including General Mills, 3M, and CHS. He has an infectious passion for
marketing and strategy which he brings to his teaching.
He graduated from the University of Minnesota with a BA in Scandinavian Languages
and International Relations and earned his MBA in Marketing from the University of
Minnesota Carlson School of Management, as well as a Graduate Certificate in
Marketing Research from the University of Georgia Terry School of Business.
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About John Franklin, MBA
John L. Franklin is an Assistant Professor of Marketing. John has extensive experience
in marketing strategy and analytics, most recently as a principal with brandvīb ltd, a
boutique marketing consultancy. He has worked in marketing for companies including
Northwest Airlines, K2 Sports, ConAgra Brands, and Cargill, and has consulted with
clients including General Mills, 3M, and CHS. He has an infectious passion for
marketing and strategy which he brings to his teaching.
He graduated from the University of Minnesota with a BA in Scandinavian Languages
and International Relations and earned his MBA in Marketing from the University of
Minnesota Carlson School of Management, as well as a Graduate Certificate in
Marketing Research from the University of Georgia Terry School of Business.
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