The prevailing mass tourism business model is contributing to the bimodal distribution of wealth that is creating an ever-widening gap between the rich and poor. Despite the wealth generated from the integration and use of Maoli culture in the promotion and marketing of the islands as a premier destination, very little of that wealth directly reaches host communities or their cultural practitioners. In short, the mass tourism approach is responsible in part for creating a “disconnect” between the host and the visitor, and for experiences that are artificial, contrived, and inauthentic, which benefit neither host nor guest.