Article
The Semantic Differential: An Information Source for Measuring Pharmaceutical Corporate Image
Journal of Medical and Pharmaceutical Marketing
(1975)
Publication Date
November, 1975
Citation Information
Joe F. Hair and M. Smith. "The Semantic Differential: An Information Source for Measuring Pharmaceutical Corporate Image" Journal of Medical and Pharmaceutical Marketing Vol. 4 Iss. 1 (1975) Available at: http://works.bepress.com/joe_hair/87/