"Black and White Consumer Sales Responses to Black Models" by Joe F. Hair

Selected Works of Joe F. Hair

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Article

Black and White Consumer Sales Responses to Black Models

Journal of Marketing Research (1976)

Joe F. Hair
R. Bush

Disciplines

Business and
Marketing

Publication Date

November, 1976

Citation Information

Joe F. Hair and R. Bush. "Black and White Consumer Sales Responses to Black Models" Journal of Marketing Research (1976)
Available at: http://works.bepress.com/joe_hair/81/