"The Self-Image/Store-Image, Matching Process: An Empirical Test" by Joe F. Hair

Selected Works of Joe F. Hair

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Article

The Self-Image/Store-Image, Matching Process: An Empirical Test

Journal of Business (1977)

Joe F. Hair
Ron Bush
B. Stern

Disciplines

Business and
Marketing

Publication Date

January, 1977

Citation Information

Joe F. Hair, Ron Bush and B. Stern. "The Self-Image/Store-Image, Matching Process: An Empirical Test" Journal of Business Vol. 50 Iss. 1 (1977)
Available at: http://works.bepress.com/joe_hair/79/