"A Factor Analytic Study of Black Model Television Commercials" by Joe F. Hair

Selected Works of Joe F. Hair

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Article

A Factor Analytic Study of Black Model Television Commercials

Journal of Business (1977)

Joe F. Hair
Ron Bush

Disciplines

Business and
Marketing

Publication Date

April, 1977

Citation Information

Joe F. Hair and Ron Bush. "A Factor Analytic Study of Black Model Television Commercials" Journal of Business Vol. 50 Iss. 2 (1977)
Available at: http://works.bepress.com/joe_hair/77/