"Sex Appeals in Prescription Drug Advertising" by Joe F. Hair

Selected Works of Joe F. Hair

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Article

Sex Appeals in Prescription Drug Advertising

Medical & Marketing Media (1977)

Joe F. Hair
Mickey Smith

Disciplines

Business and
Marketing

Publication Date

September, 1977

Citation Information

Joe F. Hair and Mickey Smith. "Sex Appeals in Prescription Drug Advertising" Medical & Marketing Media (1977)
Available at: http://works.bepress.com/joe_hair/75/