"Consumer Level of Prejudice and Response to Black Models in Advertisements" by Joe F. Hair

Selected Works of Joe F. Hair

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Article

Consumer Level of Prejudice and Response to Black Models in Advertisements

Journal of Marketing Research (1979)

Joe F. Hair
Paul Solomon
Ron Bush

Disciplines

Business and
Marketing

Publication Date

August, 1979

Citation Information

Joe F. Hair, Paul Solomon and Ron Bush. "Consumer Level of Prejudice and Response to Black Models in Advertisements" Journal of Marketing Research (1979)
Available at: http://works.bepress.com/joe_hair/71/