"A Content Analysis of Animation in Television Advertising" by Joe F. Hair

Selected Works of Joe F. Hair

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Article

A Content Analysis of Animation in Television Advertising

Journal of Advertising (1983)

Joe F. Hair
Alan Bush
Robert Bush

Disciplines

Business and
Marketing

Publication Date

1983

Citation Information

Joe F. Hair, Alan Bush and Robert Bush. "A Content Analysis of Animation in Television Advertising" Journal of Advertising Vol. 12 Iss. 4 (1983)
Available at: http://works.bepress.com/joe_hair/67/