Skip to main content
profile image
Selected Works of Joe F. Hair
Contribution to Book
The Influence of Personal Values on Measures of Advertising Effectiveness: Interactions with Audience Involvement
Personal Values and Consumer Psychology (1984)
  • Joe F. Hair
  • Dan Sherrell
Disciplines
Publication Date
1984
Publisher
Lexington Books
Citation Information
Joe F. Hair and Dan Sherrell. "The Influence of Personal Values on Measures of Advertising Effectiveness: Interactions with Audience Involvement" Lexington, MA.Personal Values and Consumer Psychology (1984)
Available at: http://works.bepress.com/joe_hair/66/