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Article
An Assessment of the Mall Intercept Approach to Interviewing
Journal of Marketing Research (1985)
  • Joe F. Hair
  • Alan Bush
Disciplines
Publication Date
May, 1985
Citation Information
Joe F. Hair and Alan Bush. "An Assessment of the Mall Intercept Approach to Interviewing" Journal of Marketing Research (1985)
Available at: http://works.bepress.com/joe_hair/62/