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Kennesaw State University
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Selected Works of Joe F. Hair
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Article
An Assessment of the Mall Intercept Approach to Interviewing
Journal of Marketing Research (1985)
Joe F. Hair
Alan Bush
Disciplines
Business
and
Marketing
Publication Date
May, 1985
Citation Information
Joe F. Hair and Alan Bush. "An Assessment of the Mall Intercept Approach to Interviewing"
Journal of Marketing Research
(1985)
Available at: http://works.bepress.com/joe_hair/62/