"Marketing Research: Historical Perspectives and Future Directions" by Joe F. Hair

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Article

Marketing Research: Historical Perspectives and Future Directions

European Business Review (2006)

Joe F. Hair
Arthur Money

Disciplines

Business and
Marketing

Publication Date

2006

Citation Information

Joe F. Hair and Arthur Money. "Marketing Research: Historical Perspectives and Future Directions" European Business Review Vol. 18 Iss. 3 (2006)
Available at: http://works.bepress.com/joe_hair/46/