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Is Loyalty Important for Your Tourism Partner? Examining the Gap Between Expected and Experienced Trust and its Effect on Trust
World Journal of Tourism and Small Business Management (2007)
  • Joe F. Hair
  • Ossi Pesämaa
  • Daniel Örtqvist
Disciplines
Publication Date
2007
Citation Information
Joe F. Hair, Ossi Pesämaa and Daniel Örtqvist. "Is Loyalty Important for Your Tourism Partner? Examining the Gap Between Expected and Experienced Trust and its Effect on Trust" World Journal of Tourism and Small Business Management Vol. 1 Iss. 3 (2007)
Available at: http://works.bepress.com/joe_hair/42/