"Partial Least Squares Structural Equation Modeling: Indeed a Silver Bullet" by Joe F. Hair

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Partial Least Squares Structural Equation Modeling: Indeed a Silver Bullet

Journal of Marketing Theory & Practice (2011)

Joe F. Hair
Marko Sarstedt
Christian Ringle

Disciplines

Business and
Marketing

Publication Date

March, 2011

Citation Information

Joe F. Hair, Marko Sarstedt and Christian Ringle. "Partial Least Squares Structural Equation Modeling: Indeed a Silver Bullet" Journal of Marketing Theory & Practice Vol. 18 Iss. 2 (2011)
Available at: http://works.bepress.com/joe_hair/39/