Article
Exploring the Effect of Distinct Family Firm Reputation and Consumers’ Preferences
Journal of Family Business Strategy
(2013)
Publication Date
2013
Citation Information
Joe F. Hair, Claudia Binz, Artur Baldauf and Torsten Pieper. "Exploring the Effect of Distinct Family Firm Reputation and Consumers’ Preferences" Journal of Family Business Strategy Vol. 4 (2013) Available at: http://works.bepress.com/joe_hair/34/