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Book
Research Methods for Business
Faculty Articles
  • Joseph F. Hair, Kennesaw State University
Department
Marketing and Professional Sales
Document Type
Book
Publication Date
1-1-2007
Abstract

Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.

Citation Information
Hair, Joseph F, Arthur H. Money, Phillip Samouel, and Mike Page. Research Methods for Business. Chichester: John Wiley and Sons, 2007. Print.