"Marketing Research: Historical Perspectives and Future Directions" by Joe F. Hair

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Marketing Research: Historical Perspectives and Future Directions

Marketing: Broadening the Horizons (2006)

Joe F. Hair
Arthur Money

Disciplines

Business and
Marketing

Publication Date

2006

Citation Information

Joe F. Hair and Arthur Money. "Marketing Research: Historical Perspectives and Future Directions" Marketing: Broadening the Horizons (2006)
Available at: http://works.bepress.com/joe_hair/113/