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About Jody Evans

Dr Jody Evans is Associate Professor in Marketing at Melbourne Business School, The University of Melbourne. Jody completed a PhD in the area of International Marketing at Monash University. She also has an Arts degree in English Literature and Psychology and a Marketing (Honours) degree from Monash University. Jody’s professional expertise and research interests include international marketing, branding, retailing, not-for-profits, museums, galleries and performing arts.
Jody’s work has been published in a range of journals including the Journal of International Business Studies, Journal of International Marketing, European Journal of Marketing, Journal of Marketing Management and International Marketing Review. Jody has extensive experience as a consultant and as an executive educator for organisations in the retail and arts sectors. She leads market research, strategic reviews and management development seminars and workshops. Clients include B&Q, Sainsburys, Tesco, BP Australia, Museum Victoria, National Gallery of Victoria, Public Galleries Association of Victoria, TarraWarra Museum of Art and Koorie Heritage Trust. Jody is a board member of the Public Galleries Association of Victoria and the Shepparton Art Museum Foundation.
Current projects examine a range of issues including:
 Best-practice models of economic and social impact in the visual arts
 The role of arts and culture in regenerating city brand image
 Cultural diplomacy in the context of international exhibition relationships
 A strategic stakeholder review of the Koorie Heritage Trust
 The shared value of Australia Post’s community partnerships


Present Associate Professor - Marketing, Melbourne Business School


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Arts & Culture Marketing (6)

Brand Orientation (5)

Psychic Distance (7)

Retailing (10)