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Presentation
Co-creation in the heritage sector
2009 ANZMAC: Sustinable Management and Marketing (2009)
  • Joanna Minkiewicz, Melbourne Business School
  • Jody Evans, Melbourne Business School
  • Kerrie Bridson, Deakin University
Keywords
  • co-creation,
  • co-creation of value,
  • heritage sector,
  • service-dominant logic,
  • experience economy
Disciplines
Publication Date
2009
Citation Information
Joanna Minkiewicz, Jody Evans and Kerrie Bridson. "Co-creation in the heritage sector" 2009 ANZMAC: Sustinable Management and Marketing (2009)
Available at: http://works.bepress.com/joanna_minkiewicz/5/