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Presentation
An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business
2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)
  • Joanna Minkiewicz, Melbourne Business School
  • Jody Evans, Melbourne Business School
  • Kerrie Bridson, Deakin University
  • Felix Mavondo, Monash University
Disciplines
Publication Date
2008
Citation Information
Joanna Minkiewicz, Jody Evans, Kerrie Bridson and Felix Mavondo. "An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business" 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)
Available at: http://works.bepress.com/joanna_minkiewicz/4/